Wendy Gottfried is a proven leader in the beauty, fashion and retail industries. Working with the most celebrated prestige and luxury brands as well as Indies, she has an extensive background and expertise in product development, buying, merchandising and in-store experiences. As Managing Partner at Scentinvent Technologies, Wendy is spearheading business development on a global scale. She recently launched GottBeauty, a consulting firm with a focus on brand building, wholesale, and retail strategy for today’s customer. As Vice President Divisional Merchandise Manager of Beauty, Fragrance, Lingerie and Swimwear at Saks Fifth Avenue, Wendy was the driving force behind brand partnerships, defining and monetizing white space in the beauty category, niche fragrances and the apothecary. She also led the development of the new experiential beauty floor on Fifth Avenue. Wendy was previously the VP of Business Development at AllWork, a workforce management Saas platform, where she led the luxury brand, retail sales and business development team.