In an effort to help spur innovation and extend the user experience as consumer fragrance use patterns change, Scentinvent Technologies is proud to announce a breakthrough licensing deal with WWP Beauty who will make all of the Scentinvent Technologies trade secret formulations available to all brands in the luxury, prestige, masstige and mass markets with a turnkey solution opportunity to help enhance the fragrance category with a new and fresh vision for the future.

“From the moment I experienced Scentinvent Technologies new innovative formulations and learned about their vision to reimagine and re-engineer the fragrance category, I envisioned a global opportunity for a strong partnership with WWP Beauty to offer a fresh vision to the beauty and fragrance industry. Abby and Caroline have not only re-engineered new forms of fragrance with new delivery systems, they have created a new fantasy and experience with Sparti Scents to lead the way!! Their super fun-loving fragrance brand speaks to the future of fragrance and what it will look, feel and smell like. We are thrilled to Join the Sparti and be a part of this scent revolution!!!”

Josh Kirschbaum – CEO WWP Beauty

About WWP Beauty

WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, Europe and Asia, WWP Beauty offers their customers global support at the local level. To learn more visit our website at